I've had countless tequilas and this is BY FAR, the best I've ever had. It's smooth, with a naturally sweet finish. It's so delicious, I prefer to just drink it straight rather than mask its flavor making mixed drinks, but it also makes the best margaritas we've ever had. The bottle itself, is the coolest I've ever seen. With its stunning teal-colored, raised, fabric fingerprint accenting the jet-black bottle, it's the highlight of our bar. Since it's currently unavailable in our state, I ordered a case and plan to continue to do so.