this mezcal is made in cooperation by agave farmers, mezcal makers, and big city marketers. they each have their own responsibilities and profits on this amazingly priced agave product. one of the things i know about this product is that they DO NOT USE round-up on any of their agave. this is certainly not true of most of the tequila manufacturers (note i did not use the term growers); nor is it true of the largest and most commercial of the mezcal makers. this product is not only fairly made, but delicious with the subtle smoky flavor for which mezcal is known. i discovered this product during a recent trip to oaxaca and was able to visit their palenque and see how their product is produced. an amazing traditional craft available to us because of old town tequila's selection. thank you, old town tequila, for bringing us the best!