The Story Begins Where the Similarities End.
Honestly, there are plenty of respectable tequilas out there, even if they all seem the same: imported from Mexico, 80 proof, comes in a 750 ml bottle, makes a nice margarita. So when Justin Timberlake, who has a passion for tequila, was looking for something truly special, he simply couldn’t find it. And so he decided to create his own hand-crafted Silver Tequila. He chose the Tequilera Newton distillery in Jalisco, Mexico to help transform a 60 year-old recipe into 901.
This thirst for something special goes beyond tequila. It’s an approach to living your life. Look for the next adventure, create better times, search out up-and-coming bands, stay ahead of the curve.
Spend a little time with us to see what’s up with 901 and where you can find it - clubs, bars, restaurants, stores and concerts - especially LiveNation shows. Cheers.